Our visual identity system that defines how Solvo Agency presents itself to the world.
Solvo Agency is a data-driven digital marketing specialist focused on generating high-quality leads for premium businesses. We're honest, transparent, and results-oriented.
Core Values:
Professional, approachable, and straightforward. We speak plainly without jargon. We're confident in our expertise but humble about limitations.
Tone of Voice:
Our color system is built around a professional teal primary with carefully selected complementary colors.
We use Inter from Google Fonts as our primary typeface. It's modern, clean, and highly readable.
Used for page titles and main headlines
Used for section headings
Used for card titles and sub-sections
This is body text at 16px / 400 weight with 1.6 line height. It should be easy to read and comfortable on the eyes. Paragraph spacing should be consistent.
Used for all body content and descriptions
Do:
Don't:
Use professional, high-quality photography that shows real work and real results. Images should feel authentic, not staged.
Use simple, clean icons in the primary teal color. Icons should be consistent in style and stroke weight.
We speak as industry experts. We know lead generation. We understand the challenges our clients face.
We tell the truth. We don't overpromise. We explain what's realistic and what's not.
We avoid marketing buzzwords. Plain language. Simple explanations. No fluff.
We're not arrogant. We want to help. We're willing to explain and answer questions.